The build is a real investment, which is exactly why we put a $1,500–$2,500 validation stage in front of it. That's the most you can commit before knowing whether people will pay. The build investment is scoped on the call, once the sprint tells us what actually needs building. Most of what an app costs isn't the build — it's building the wrong one.
Those are excellent for delivering content. An app is for behaviour: daily practice, streaks, reminders, check-ins, a home screen icon your client taps without being emailed first. If your work is consumed once, stay on a course platform. If your work is practised, an app changes retention — and you own the relationship rather than renting it.
That's exactly what the 14 days are for, and it's a good outcome. You'd have found out for the price of the sprint instead of a full build, and you keep the landing page, the prototype and the demand data. We'll tell you honestly if the answer is no.
The diagnostic is three minutes. The Validation Sprint needs one 60-minute call plus roughly 2–3 hours from you across two weeks. The build needs your content and a weekly review call. We write, design and build; you approve.
You do. All of it, from the first day of the build. There's no platform lock-in and no licence you have to keep paying us for to keep your product running.
14 days of validation, then roughly 30 days of build. So around six to seven weeks from kickoff to launch, assuming the sprint gets a yes and your content is ready.
No. You bring the expertise and the audience. We handle product, design, build, payments and the technical side of the launch.
Almost always, and it should be. Programmes become structured paths, worksheets become interactive steps, recordings become sessions, your check-in questions become the daily loop. We map your existing material into the product during the sprint.
The retention retainer. We read the data every month and tell you where people drop off, what's missing, what to cut and what to build next — plus we fix bugs as they appear.