Each stage ends with a decision point. You can stop at any of them and keep everything produced so far.
01
AppScore diagnostic
Free
3 minutes
Ten strategic questions produce your App Readiness Score, the app model that fits your expertise, illustrative monetisation scenarios and — if you describe your current offer — an AI analysis of the opportunity hidden inside it.
What you get
App Readiness Score out of 100
Recommended app model and core features
Illustrative monetisation scenarios
Analysis of your current offer and its scale blockers
A shareable link to your report
What we need from you
Three minutes and honest answers
02
Validation Sprint
$1,500–$2,500
14 days
We build a landing page and a clickable prototype of your app, then pre-launch it to your existing audience. You find out how many people say yes and how many will actually pay — before committing to a build.
What you get
Positioning and app proposition written with you
Conversion-focused pre-launch landing page
Clickable prototype of the core experience
Pre-launch campaign plan for your audience
Demand report: interest, intent and willingness to pay
A clear build / adjust / stop recommendation
What we need from you
A 60-minute strategy call
Access to your audience (list, community or social)
Roughly 2–3 hours of your time across the two weeks
03
Full build
Discussed on the call
~30 days
Only entered once the sprint says yes. We build the real product. The investment depends on the validated scope — the simpler the first version, the faster it ships. We scope and share it on the call, once we know exactly what needs building.
What you get
Your app, built and shipped
Content, programmes and practices migrated in
Payments and subscriptions wired up
Accounts, notifications and progress tracking
Full ownership of the product, code and data
What we need from you
Your content
Weekly review calls
Brand assets
04
Launch & retention retainer
Monthly
Ongoing
Launching well is a skill; keeping people is a harder one. We run the launch strategy with you, then stay on to read the data and tell you what to change.